Secrets St. Lucia Resort & Spa – Apple Leisure Group Grows Caribbean Presence with a New Deal

Secrets St. Lucia
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Apple Leisure Group® (“ALG”), a leading North American resort brand management, leisure travel and hospitality group, part of Hyatt, announced today that an ALG affiliate has entered into an agreement that will bring the Secrets brand to St. Lucia. Secrets St. Lucia Resort & Spa will be the second branded property of the AMR™ Collection portfolio on the island, and will follow the highly anticipated opening of Zoëtry Marigot Bay St. Lucia, which is located 40 minutes away from the future Secrets.

About Secrets St. Lucia

Once rebranding is completed, by late 2023, after extensive renovations starting this fall, the adults-only Secrets St. Lucia Resort & Spa will feature 342 rooms and suites. Currently the St. James’s Club Morgan Bay, the resort will offer guests a privileged location on the island with an unspoiled stretch of perfect, white-sand beach lined with majestic palms for the most romantic beachfront setting. Just minutes from the world-class Rodney Bay Marina, Cap Estate Golf Course, and capital city of Castries, resort guests will enjoy a stunning view of dramatically tapered mountains, volcanic beaches, reef-diving sites and fishing villages.

Secrets St. Lucia - formerly St. James Club Morgan Bay
Secrets St. Lucia – formerly St. James Club Morgan Bay

“AMR™ Collection is thrilled to expand its presence in the eastern Caribbean gem of St. Lucia. The spectacular island full of natural wonder is the perfect destination for the Secrets® Resorts & Spas brand to welcome guests seeking luxury, adults-only getaways,” said Javier Coll, Group President of Global Business Development at Apple Leisure Group®. “For more than 20 years, AMResorts® has successfully cultivated the Secrets® Resorts & Spas brand to 22 resorts in world-class destinations – the signing of Secrets® St. Lucia Resort & Spa is the right next step to meet traveler needs and expand the brand footprint to this exclusive destination.”

As part of the brand’s signature Unlimited-Luxury® concept, Secrets® St. Lucia Resort & Spa will offer five gourmet a la carte dining choices, five bars and lounges, unlimited international and domestic top-shelf spirits, 24-hour room concierge services, swim-out suites, pool and beach service, a wedding gazebo, a world-class Secrets Spa by Pevonia® and fitness center, two beachfront pools with spectacular views of the turquoise Caribbean Sea, and day to night activities and entertainment.

“The acquisition of the future Secrets® St. Lucia Resort & Spa aligns with our target investment strategy to offer unique and beautiful experiences for our future guests while creating significant upside for various stakeholders – the local community, guests, employees and investors. We’re excited to begin the transformation of this resort, in September this year, and continue to seek out similar investment opportunities throughout the Caribbean and Latin America,” said Jeff Mullen, CEO of Mullen Real Estate Capital (MREC). MREC is a fast-growing Caribbean and Latin America hospitality investment and asset management company with a sizeable luxury resort portfolio, most of which are managed by AMResorts, including its recent acquisition of Secrets® St. Lucia Resort & Spa.

About Secrets Resorts

Secrets Resorts & Spas provides the ultimate escape to adults-only resorts where grown ups get to play. Each of our tropical destinations offers an intimate setting for romantic retreats, family and friend reunions, weddings, honeymoons, anniversaries, meetings and more.

Discover Secrets Resorts & Spas and indulge in an extra measure of romance in exquisite luxury beachfront settings amid the allure of the Caribbean and Mediterranean. Each of our resorts offers a unique experience for adults looking to escape the everyday and delight in the warm rhythm of an intimate, tropical getaway.

From first moments to lasting celebrations, treat every chapter of your story like a milestone and rest assured that all of your needs are met with Unlimited-Luxury inclusions. Elegantly appointed suites, pristine pools, and beach views provide the ultimate backdrop for unparalleled pampering, romantic rendezvous and lasting memories. Create your latest storyline at Secrets… we’ll never tell.

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